STRONG COMMUNICATIONS LEADER
Strong communications leader with over 13 years of demonstrated experience developing and managing integrated strategies that deliver results. Highly skilled at spearheading multiple projects and collaborating with diverse groups to achieve objectives. Hands-on leader with a proven ability to motivate team members in delivering desired results on time and within budget. Organized and detail oriented. Former journalist who thrives in the intensity of a deadline-driven environment.
QUALIFICATIONS SUMMARY_____________________________________________________________________________________
• Marketing/ Communications Strategies • Media Relations • Publication/ Video Development
• Executive Scripting/Coaching • Budget Management • Photo Shoot Management
• Event Planning • Internal Branding • Web Design
• Writing • Editing • Photography
RELEVANT EXPERIENCE___________________________________________________________________________________________
Managing Partner Oct 2013 –- Present
Bloom Media, LLC North Augusta, SC
Partner with B2B and consumer-focused clients to grow business and establish brand identity through marketing efforts. Using market research, develop and oversee implementation of strategies that integrate product development, placement, price-point, and promotion. Establish segmented consumer profiles to increase effectiveness of targeted campaigns. Produce marcomm materials including brochures and catalogues, newsletters, advertisements, direct-mail pieces and websites. Design and launch e-commerce internet sites to secure client cyber presence in conjunction with brick and mortar facilities. Implement social media campaigns. Integrate public relations and advertising campaigns in order to saturate target markets with consistent messaging. Manage project timelines and budgets to ensure forecasted results.
Marketing Communications Manager Sept 2011 - Oct 2013 Greenfield Industries, Inc. Evans, GA
Implemented and managed external communications strategy for international cutting tool manufacturer. Charged with establishing and maintaining brand standards, marketing programs, and collateral for the company’s six brands of metal cutting products. Reach extended to all external communications in all mediums including product catalogs, web and print advertisements, the company website, distributor events, trade shows, and social media. Also served in an advisory capacity for all internal communications.
Managing Partner Jan 2009 – Jan 2012
Bloom Communications North Augusta, SC
Partnered with B2B and consumer-focused clients to grow business and establish brand identity through marketing efforts. Using market research, developed and oversaw implementation of strategies that integrated product development, placement, price-point, and promotion. Established segmented consumer profiles to increase effectiveness of targeted campaigns. Produced marcomm materials including brochures and catalogues, newsletters, advertisements, direct-mail pieces and websites. Implemented social media campaigns. Integrated public relations and advertising campaigns in order to saturate target markets with consistent messaging. Managed project timelines and budgets to ensure forecasted results.
Communications Specialist/Acting Manager, Internal Communications Jul 2007- Dec 2008
E-Z-GO, A Textron Company Augusta, GA
Effectively managed internal communications budget and platform, cost-effectively delivering consistent messaging through a variety of communications vehicles including video, web 1.0 + 2.0, email, print publications, signage, employee events and executive/manager scripting. Established relationships with key leaders in both transactional and manufacturing areas to better develop targeted communications. Partnered with senior leaders to develop strategies that increased employees’ overall business acumen and made the connection between company objectives and their day-to day work. Served as value-added business partner to HR, creating and executing objective-reaching strategies for such vital areas as change management, employee engagement, benefits and compensation and health & wellness. Managed 10 content managers in the development and maintenance of an employee intranet portal that delivered relevant, timely and dynamic content.
Communications Specialist Oct 2004 –- Jul 2007
Brasstech, Inc. Fort Mill, SC
Successfully developed and implemented groundbreaking national trade and consumer marketing campaigns for five brands of kitchen and bath faucets, accessories, lighting and mirrors. Conceptualized and produced effective direct mail marketing pieces, point-of-purchase displays, product catalogs, brochures, company websites and other marketing pieces that helped drive sales. Developed and implemented effective national publicity campaigns that involved media tours, tradeshow events and trade specific seminars. Professionally represented company both internally and externally and conducted media training for company executives. Successfully collaborated with team of graphic designers to develop objective-focused print and web advertising content. Strategically assessed employee engagement and partnered with HR to align company policies with communications platform in an effort to address issues. Developed print pieces and events that facilitated internal branding including e-blasts, signage, brochures, employee luncheons and the corporate newsletter, Brasstech Bylines. Provided support to other departments through the creation of dynamic PowerPoint presentations, videos, letters and other mediums that provided an opportunity to further tout key corporate messages.
ADDITIONAL WORK HISTORY_______________________________________________________________________________________
Jul 2003 –- Oct 2004 Staff Writer Augusta Focus Augusta, GA
Nov 2002 - Jul 2003 Jr. Account Executive Sunrise Public Relations Columbia, SC
EDUCATION & TRAINING________________________________________________________________________________________________________
Master of Fine Arts, Writing May 2010
Queens University Charlotte, NC
Bachelor of Arts, English December 1999
University of South Carolina Columbia, SC
TECHNOLOGY PROFICIENCIES__________________________________________________________________________________________________
Microsoft Office Professional Suite (Access, Excel, PowerPoint, Publisher, Word); Adobe Creative Suite (Acrobat, Illustrator, Photoshop); SharePoint; Fatwire CMS
PROFESSIONAL AFFILIATIONS__________________________________________________________________________________________________
American Marketing Association; International Association of Business Communicators (IABC) (2nd V.P. of Programs, Charlotte, NC Chapter, 2006-2007); Public Relations Society of America (PRSA), Professional Photographers of America (PPA)